01996nam 2200481I 450 991079688710332120180115124018.01-78714-891-21-78635-121-8(CKB)4100000002255042(MiAaPQ)EBC5152793(UtOrBLW)9781786351210(EXLCZ)99410000000225504220180115d2018 uy 0engurun|||||||||rdacontentrdamediardacarrierImproving the marriage of modeling and theory for accurate forecasts of outcomes /edited by Arch G.WoodsideFirst edition.Bingley, England :Emerald Publishing Limited,2018.©20181 online resource (244 pages) illustrationsAdvances in business marketing and purchasing,1069-0964 ;Volume 25Includes index.1-78754-630-6 1-78635-122-6 Includes bibliographical references.Prelims -- Embracing the paradigm shift from variable-based to case-based modeling -- Four-corner outcomes in strategic management: successful and unsuccessful paddling down versus upstream -- Accurately predicting precise outcomes in business-to-business marketing -- Building generalizable case-based theory in human resources management -- Computing with words in modeling firms' paradoxical performances -- Index.Advances in business marketing & purchasing ;v. 25.1069-0964Business forecastingBusinessMathematical modelsBusiness forecasting.BusinessMathematical models.658.8Woodside Arch G.UtOrBLWUtOrBLWBOOK9910796887103321Improving the marriage of modeling and theory for accurate forecasts of outcomes3862377UNINA