02844nam 2200577 450 991079677300332120221215003457.03-11-048126-X3-11-048190-110.1515/9783110481907(CKB)4100000003666389(DE-B1597)467094(OCoLC)1037354583(DE-B1597)9783110481907(Au-PeEL)EBL5403340(CaPaEBR)ebr11567283(CaSebORM)9783110481266(MiAaPQ)EBC5403340(EXLCZ)99410000000366638920180613d2018 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierMicro MBA theory and practice /edited by Carolina Machado and J. Paulo DavimBerlin ;Boston :De Gruyter,[2018]©20181 online resource (186 pages)3-11-048116-2 Frontmatter --Preface --Contents --Brief biographical sketches of editors --1. Organizational culture: forces that shape thinking, behavior, and success /Starr-Glass, David --2. Corporate social responsibility reporting and sustainability /Brás, Filomena Antunes --3. Project management /Sanz, Gema Calleja / Nadal, Jordi Olivella / Robert, Joan Vinyals --4. Consumer behavior: the importance of millennials in the tourism industry /Hernandez-Maskivker, Gilda --5. Performance appraisal: a critical tool in effective human resource management /Rodrigues, Ana Lúcia / Machado, Carolina Feliciana --6. Job analysis: an application in a knowledge-intensive, high-performance SME /Sousa, Ana Raquel Sampaio de / Machado, Carolina Feliciana / Pinheiro, Miguel --IndexMicro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists.Business educationExecutivesTraining ofChemical Engineering.Industrial Chemistry.Innovation Management.Masters of Business Administration.Technology Management.Business education.ExecutivesTraining of.650.0711Machado Carolina1965-Davim J. PauloMiAaPQMiAaPQMiAaPQBOOK9910796773003321Micro MBA3856261UNINA