02568nam 2200517 450 991079658860332120230809225926.01-351-85450-X1-315-22789-41-351-85449-6(CKB)3840000000331043(MiAaPQ)EBC5265846(MiAaPQ)EBC3117818(EXLCZ)99384000000033104320180306h20171989 uy 0engurcnu||||||||rdacontentrdamediardacarrierEditing the design of rhetoric /S. Dragga and G. GongLondon, [England] ;New York, New York :Routledge,2017.©19891 online resource (211 pages) illustrations, graphs, tablesBaywood's Technical Communications Series0-415-78495-6 Includes bibliographical references and index.The canons of rhetoric -- Invention. Rhetorical theory of invention ; Practice -- Arrangement. Rhetorical theory of arrangement ; Practice -- Style. Rhetorical theory of style ; Practice -- Delivery. Rhetorical theory of delivery ; Practice -- Epilogue : integrating the canons.This book is intended to familiarize readers with the theoretical basis and practical applications of the editing process. This involves the examination of the rhetorical canons-invention, arrangement, style, delivery; and the corresponding rhetorical objectives of editing - accuracy, clarity, propriety, and artistry. We envision a diverse audience for this book. For aspiring editors, we offer an introduction to rhetorical principles as a vehicle for developing a repertoire of theoretically sound and effective strategies. For professionals-directors of communications, public relations specialists, experienced writers and editors of professional and technical publications - this book will serve as a reference and guide reinforcing their intuitive understanding and appreciation of the art of editing.Baywood's technical communications series.Technical editingEditingEnglish languageRhetoricTechnical editing.Editing.English languageRhetoric.808.0666Dragga Sam1553519Gong GwendolynMiAaPQMiAaPQMiAaPQBOOK9910796588603321Editing3814119UNINA