02010nam 22005411 450 991079651170332120200124120847.393-5328-789-893-86602-76-893-86602-75-X(CKB)4100000001040137(MiAaPQ)EBC5131480(Au-PeEL)EBL5131480(CaPaEBR)ebr11466401(CaONFJC)MIL1047876(OCoLC)1000298078(CaToSAGE)SAGE000009225(EXLCZ)99410000000104013720200124e20182018 fy| 0engur|||||||||||rdacontentrdamediardacarrierThe life of Y engaging millennials as employees and consumers /Debashish Sengupta1st edition.Los Angeles, CA :SAGE Publications, Inc.,2018.1 online resource (286 pages) illustrations93-86602-74-1 Includes bibliographical references.1st prize in the DMA-NTPC Management Book Awards, 2018. Currently, we have about 2 billion millennials in the world, aged between 17 and 37 years, who are fast becoming the world's most important generational cohort in terms of consumer spending growth, sourcing of employees and overall economic prospects. Engaging this cohort for businesses, societies and nations is no more a matter of choice.Generation YEmploymentIndiaEmployee motivationIndiaPersonnel managementIndiaGeneration YMental healthGeneration YEmploymentEmployee motivationPersonnel managementGeneration YMental health.305.20954Sengupta Debashish1487992CaToSAGECaToSAGEUtOrBLWBOOK9910796511703321The life of Y3708143UNINA