02711nam 2200445 450 991079650290332120230126215853.0(CKB)4100000001042737(MiAaPQ)EBC5181678(EXLCZ)99410000000104273720180110h20172017 uy 0engurcnu||||||||rdacontentrdamediardacarrierMultimodal argumentation and rhetoric in media genres /edited by Assimakis Tseronis, Charles ForcevilleAmsterdam, [Netherlands] ;Philadelphia, [Pennsylvania] :John Benjamins Publishing Company,2017.©20171 online resource (313 pages) illustrationsArgumentation in Context,1877-6884 ;Volume 1490-272-1131-0 90-272-6469-4 Includes bibliographical references at the end of each chapters and index.Introduction -- Argumentation and rhetoric in visual and multimodal communication / Assimakis Tseronis and Charles Forceville -- Rhetoric, argumentation, and persuasion in a multimodal perspective / Georges Roque -- The rhetorical and argumentative potential of press photography / Jens E. Kjeldsen -- Editorial cartoons and art: arguing with Pinocchio / Leo Groarke -- Arguing with illustrations: a visual archaeological debate about the proper place of australopithecus africanus / Ian J. Dove -- Perspective by incongruity: visual argumentative meaning in editorial cartoons / Paul Van Den Hoven and Joost Schilperoord -- The argumentative relevance of visual and multimodal antithesis in Frederick Wiseman's documentaries / Assimakis Tseronis and Charles Forceville -- Seeing the untold: multimodal argumentation in movie trailers / Janina Wildfeuer and Chiara Pollaroli -- Employing film form and style in the argumentative analysis of political advertising / Magnus Hoem Iversen -- Embodied argumentation in public debates: the role of gestures in the segmentation of argumentative moves / Jérôme Jacquin -- The "seeds" of charisma: multimodal rhetoric of Mussolini's discourse / Isabella Poggi.Argumentation in context.RhetoricSocial aspectsPersuasion (Rhetoric) in mass mediaRhetoricSocial aspects.Persuasion (Rhetoric) in mass media.808.0082Tseronis AssimakisForceville Ch(Charles),MiAaPQMiAaPQMiAaPQBOOK9910796502903321Multimodal argumentation and rhetoric in media genres3743340UNINA