03050oam 22006734a 450 991079642170332120190827040843.01-5261-3043-210.7765/9781526130433(CKB)3810000000290594(MiAaPQ)EBC5405965(OCoLC)1085658934(MdBmJHUP)muse72926(DE-B1597)659079(DE-B1597)9781526130433(EXLCZ)99381000000029059420090622d2008 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierSo cleanLord Leverhulme, soap and civilisation /Brian LewisNew York :Distributed exclusively in the USA by Palgrave Macmillan,2008.Baltimore, Md. :Project MUSE, 2020©2008.1 online resource (x, 246 pages) illustrations0-7190-8913-1 0-7190-7804-0 Includes bibliographical references (p. [226]-240) and index.This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851-1925), the founder of the Lever Brothers' Sunlight Soap empire. Unlike previous biographies, which have focused on the man's life story and eccentricities, or just considered one aspect of his career, So clean places him squarely in his social and cultural context and is fully informed by recent historical scholarship. Much more than a warts-and-all biography, the book uses Lever as an entry-point for contextualized and comparative essays on the history of advertising; on factory paternalism, town planning, the Garden City movement and their ramifications across the twentieth century; and on colonialism and forced labour in the Belgian Congo and the South Pacific. It concludes with a discussion of his extraordinary attempt, in his final years, to transform crofting and fishing in the Outer Hebrides.Written in an engaging and accessible style, So Clean will appeal to academics and students working in business, social, cultural and imperial history.Soap tradeGreat BritainPhilanthropistsGreat BritainBiographyIndustrialistsGreat BritainBiographyElectronic books. America.Australia.Canada.Garden City movement.Germany.Napoleon.Sunlight Soap empire.Switzerland.William Hesketh Lever.advertising.colonial encounters.factory paternalism.town planning.Soap tradePhilanthropistsIndustrialists338.766812092Lewis Brian1965-1465502MdBmJHUPMdBmJHUPBOOK9910796421703321So clean3675512UNINA