03270nam 2200493 450 991079638510332120171220084545.01-4985-5414-8(CKB)3790000000538233(MiAaPQ)EBC5171237(EXLCZ)99379000000053823320180104h20182018 uy 0engurcnu||||||||rdacontentrdamediardacarrierUnconventional, partisan, and polarizing rhetoric how the 2016 election shaped the way candidates strategize, engage, and communicate /Jeanine E. KraybilLanham, Maryland :Lexington Books,2018.©20181 online resource (226 pages) illustrations, tablesVoting, Elections, and the Political Process1-4985-5413-X Includes bibliographical references and index.Considering the rhetoric and political communication of the 2016 election / Jeanine E. Kraybill -- Iowa 2016: the start of an unusual nomination contest / Donna R. Hoffman, Christopher W. Larimer, and Alison D. Howard -- The tone of debates: the difference between Democrats and Republicans during the primaries / Raul Madrid Jr -- Sending a message to who? Emails as campaign communication from presidential candidates / Mirya Holman and Abby Perkins -- "You should smile more!" Gender and press coverage of candidates during the 2016 presidential primary / Carrie Skulley -- Latina sophistication: policy issues and candidate choice in the 2016 presidential election / Ivy A.M. Cargile -- Chinese hoax vs. climate hope: an analysis of partisan environmental rhetoric in the 2016 presidential race / Stuart Wood -- Tweeting religion: the new God strategy of the 2016 presidential election / Jeanine E. Kraybill, Nicole Mirkazemi, and Randy Villegas -- The Twitter effect: how Trump used social media to stamp his brand and shape the media narrative on immigration / Chris Haynes and Jessica Sattler -- Learning from the rhetoric and political communication of the 2016 election, a reflective essay / Jeanine E. Kraybill."This work examines how political rhetoric and communication shaped the contours, characteristics, and outcomes of the 2016 presidential election. The contributors demonstrate that voters were primed for an outsider candidate and how various rhetorical and communication strategies ultimately influenced the outcome of the election."--Provided by publisher.Voting, elections, and the political process.PresidentsUnited StatesElection2016Political campaignsUnited StatesHistory21st centuryRhetoricPolitical aspectsUnited StatesPolitics and government2009-2017PresidentsElectionPolitical campaignsHistoryRhetoricPolitical aspects.324.97309/0512Kraybil Jeanine E.1511198Kraybill Jeanine E.MiAaPQMiAaPQMiAaPQBOOK9910796385103321Unconventional, partisan, and polarizing rhetoric3744297UNINA