03752nam 2200613 450 991079565780332120240110012119.01-4875-3447-71-4875-3446-910.3138/9781487534462(MiAaPQ)EBC6746052(CaONFJC)cis063068537(CKB)5460000000023823(Au-PeEL)EBL6746052(OCoLC)1276854805(DE-B1597)612951(DE-B1597)9781487534462(OCoLC)1259368480(MdBmJHUP)musev2_108931(EXLCZ)99546000000002382320240110d2021 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierIn the Kingdom of Shoes Bata, Zlín, Globalization, 1894-1945 /Zachary Austin DoleshalFirst edition.Toronto, Ontario :University of Toronto Press,[2021]©20211 online resource1-4875-2444-7 Frontmatter --Contents --List of Illustrations --Acknowledgments --Abbreviations and Terms --Introduction --1 "A New Fixed Existence": The Modernization of Zlín --2 "Time Es Money": The Americanization of the Dřevnice Valley, 1914-1923 --3 "An End to Politics," 1923-1926 --4 "Speak Briefly": Rationalization and Everyday Life, 1926-1932 --5 "Half the World Is Barefoot": The Globalization of the Bat'a System, 1931-1937 --6 "The Path of Perfection": Engineering the Batovci for an Uncertain World, 1933-1938 --7 "Everyone Gives Their Soul to Their Country," 1937-1939 --8 "Not a Nazi, but More or Less a Fool," 1939-1945 --Conclusion --Notes --Bibliography --Index"One of the world's largest sellers of footwear, the Bata Company of Zlín, Moravia, has a remarkable history that touches on crucial aspects of what made the world modern. In the twilight of the Habsburg Empire, it Americanized its production model while also trying to Americanize its workforce. In the chaos of postwar Czechoslovakia, it promised a technocratic form of governance. During the Roaring Twenties, Bata became synonymous with rationalization across Europe and thus a flashpoint for a continent-wide debate. In the Great Depression, Bata globalized when others contracted, and in doing so, became the first shoe company to unlock the potential of globalization. As Bata expanded worldwide, it became an example of corporate national indifference, where company personnel were trained to be able to slip into and out of national identifications with ease. Such indifference, however, was seriously challenged by the geopolitical crisis of the 1930s. Bata management turned nationalist, even fascist, on the cusp of the Second World War."--Provided by publisher.Footwear industryCzech RepublicZlínHistory20th centuryCompany townsCzech RepublicZlínHistory20th centuryLabor and globalizationCzech RepublicHistory20th centuryWorld War, 1939-1945CzechoslovakiaCorporate cultureCzech RepublicZlínHistory20th centuryFootwear industryHistoryCompany townsHistoryLabor and globalizationHistoryWorld War, 1939-1945Corporate cultureHistory338.4/768530943725cci1icclaccDoleshal Zachary Austin1518927MiAaPQMiAaPQMiAaPQBOOK9910795657803321In the Kingdom of Shoes3756761UNINA