02868nam 2200481 450 991079540580332120230809235226.093-5280-384-1(CKB)4340000000261200(MiAaPQ)EBC5323996(Au-PeEL)EBL5323996(CaPaEBR)ebr11526570(OCoLC)1029490818(EXLCZ)99434000000026120020200124d2017 uy 0hinurcnu||||||||txtrdacontentcrdamediacrrdacarrierBhartiya Media Vyavsay /Vanitā Kohalī-Khāṇḍekara ; translator, Sachin RathoreLos Angeles ;London ;New Delhi, India :Sage Bhasha,2017.1 online resource (xxxviii, 418 pages)On business policy of Indian mass media.93-5150-685-1 Includes bibliographical references and index.Preface Special Credits The Future of Indian Media Print Television Film Music Radio Ooh Events References and Select Bibliography Index.The Indian Media Business, Fourth Edition gives you detailed analysis, perspective and information on eight segments of the media business in India-print, TV, film, radio, music, digital, outdoor, and events. It presents the business history, current dynamics, regulation, economics, technology, valuations, case studies, trends (Indian and global) and a clear sense of how the business operates. This book is a must-read for media professionals, students and for those planning to invest in the Indian media and entertainment business. The outstanding feature of the fourth edition is a new chapter on digital media-arguably, the first ever look at digital media from a comprehensive business perspective. This looks at everything from history to business dynamics and the major issues digital media faces in India. This edition tackles regulation with more detail than any of the previous ones. There is one large case study on the quality of regulation in India and several caselets such as the ones on copyright law, defamation law and how it works for social media. This edition also contains more caselets than the previous editions. There are caselets on the changes in readership methodology, on the trouble with news broadcasting and on the rising power of Hindi newspapers and the impact of digital on both print and TV among others.Mass mediaIndiaMass mediaIndiaMass mediaMass media.302.230954Kohli Vanita1472919Sachin RathoreMiAaPQMiAaPQMiAaPQBOOK9910795405803321Bhartiya Media Vyavsay3685935UNINA