01718nam 2200445 450 991079524970332120230629224728.093-5479-073-993-5479-074-7(CKB)4940000000610801(MiAaPQ)EBC6717997(Au-PeEL)EBL6717997(OCoLC)1267764601(EXLCZ)99494000000061080120220611d2021 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierBrand wars combat strategies for Indian brands /Rajiv Gupte, Anand Limaye1st ed.Thousand Oaks, California :SAGE Publishing,[2021]©20211 online resource (293 pages)93-5479-066-6 Cover -- CONTENTS -- FOREWORD -- PREFACE -- ACKNOWLEDGEMENTS -- INTRODUCTION -- 1 ADVANTAGE COVID -- 2 VOCAL FOR LOCAL -- 3 BRAND COMBAT MODEL -- 4 BUILDING BRANDS -- 5 BRANDING IN TURBULENT TIMES -- 6 GRAND STRATEGY -- 7 BATTLEFIELD MODEL -- 8 SUSTAINING COMPETITIVE ADVANTAGE -- 9 BUILDING FRONTIERS -- 10 GETTING THE ACT RIGHT -- 11 MEANS-END THEORY AND START-UPS -- 12 CHINA PLUS ONE -- SUGGESTED READINGS -- ABOUT THE AUTHORS.A book that proposes cunning competitive strategies for Indian brands to sustain against odds.Branding (Marketing)Branding (Marketing)658.827Gupte Rajiv1537116Limaye AnandMiAaPQMiAaPQMiAaPQBOOK9910795249703321Brand wars3786240UNINA