04164nam 2200817 450 991079519320332120180717095735.01-78533-852-810.1515/9781785338526(CKB)4340000000266607(MiAaPQ)EBC5355315(DE-B1597)636667(DE-B1597)9781785338526(EXLCZ)99434000000026660720180709d2018 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierBurgundy a global anthropology of place and taste /Marion DemossierNew York ;Oxford :Berghahn,2018.1 online resource (280 pages)New directions in anthropology ;Volume 431-78533-851-X Includes bibliographical references and index.Introduction -- Wine landscapes and place making -- Wine growers and worlds of wine -- The taste of place -- Winescape -- Beyond terroir -- Translating terroir, Burgundy in Asia -- Creating terroir, Burgundy in New Zealand -- From terroir to les climats de Bourgogne -- Conclusion.“Demossier’s engrossing analysis of Burgundy—the wine, the place, the brand—should be imbibed (pun intended!) on many levels—and slowly, for best appreciation.”—foodanthro.com Drawing on more than twenty years of fieldwork, this book explores the professional, social, and cultural world of Burgundy wines, the role of terroir (the environmental factors that affect a crop's character), and its transnational deployment in China, Japan, South Korea, and New Zealand. It demystifies the terroir ideology by providing a unique long-term ethnographic analysis of what lies behind the concept. While the Burgundian model of terroir has gone global by acquiring UNESCO world heritage status, its very legitimacy is now being challenged amongst the vineyards where it first took root. From the introduction: Superficially then, Burgundy might appear to be simply acquiring recognition for its unchanging landscape, tradition and culture. Yet, for all the power of its rich local identity, folklore and culture which is broadcast to the world, there hides underneath the comforting blanket of this seamless place, untouched by change or conflict, a far more complex reality. Burgundy’s listing as a World Heritage landscape emphasises its international reputation as a traditional and historical site of wine production and opens a new chapter in the production and marketing of its quality, differentiation and authenticity. It is also about readjusting Burgundy and the grands crus in response to a changing global market and the shifting kaleidoscope of world wine values.New directions in anthropology.Wine and wine makingFranceBurgundyTerroirFranceBurgundyWine industryFranceBurgundyVintnersFranceBurgundyBurgundy wine.agriculture.anthropological.anthropology.burgundian model.burgundy wines.ethnographic analysis.european studies.food and wine.food scholars.food science.food studies.geographies of heritage.geography.global anthropology.social anthropology.social science.terroir ideology.terroir.vineyards.wine growers.wine making.wine.winemaking.winescape.Wine and wine makingTerroirWine industryVintners338.4/76632094441Demossier Marion1477208MiAaPQMiAaPQMiAaPQBOOK9910795193203321Burgundy3692278UNINA