01284nam 2200421 450 991079508150332120230809234344.01-78743-506-7(CKB)4340000000203287(MiAaPQ)EBC5047020(EXLCZ)99434000000020328720171017h20172017 uy 0engurcnu||||||||rdacontentrdamediardacarrierBranding in the era of Web 2.0 (and beyond) /guest editors, David Taylor and Iryna Pentina[Place of publication not identified] :Emerald Publishing Limited,2017.©20171 online resource (93 pages) illustrations, tablesJournal of Product & Brand Management,1061-0421 ;Volume 26, Number 41-78743-505-9 Includes bibliographical references.Web 2.0Web 2.0CongressesWeb 2.0.Web 2.0006.7Taylor DavidPentina IrynaMiAaPQMiAaPQMiAaPQBOOK9910795081503321Branding in the era of Web 2.0 (and beyond)3766939UNINA