02928nam 2200517 450 991079483210332120201023111955.09781474286107 : (ebk : Bloomsbury)10.5040/9781474286107(OCoLC)1201426742(CaBNVSL)9781474286107(MiAaPQ)EBC4756801(CKB)4340000000021480(EXLCZ)99434000000002148020201023d2020 uy 0engurcnu|||uuuuurdacontentstirdacontentrdamediardacarrierThe social life of kimono Japanese fashion past and present /Sheila CliffeLondon, England :Bloomsbury Academic, an imprint of Bloomsbury Publishing Plc,2020.London, England :Bloomsbury Publishing,2020xvi, 229p. illDress, body, cultureIncludes bibliographical references and index.Think fashion or tradition? -- Tracing trends in Heian and Edo -- Mode becomes modern: Meiji to twenty-first Century -- In press and picture: kimono discourse -- Making and marketing -- Wearers and wardrobes -- Returning kimono to the Streets."The kimono is an iconic garment with a history as rich and colourful as the textiles from which it is crafted. Deeply associated with Japanese culture both past and present, it has often been thought of as a highly gendered, rigidly traditional and unchanging national costume. This book challenges that perception, revealing the nuanced meanings and messages behind the kimono from the point of view of its wearers and producers, many of whom - both men and women - see the garment as a vehicle for self-expression. Taking a material culture approach, The Social Life of Kimono is the first study to combine the history of the kimono as a fashionable garment with an in-depth exploration of its multifaceted role today on both the street and the catwalk. Through case studies covering historical advertising campaigns, fashion magazines, interviews with contemporary kimono designers, large scale and small craft producers, and consumers who choose to wear them, The Social Life of Kimono gives a unique insight into making and meaning of this complex garment"--Provided by publisher.Dress, body, culture.KimonosClothing and dressSocial aspectsJapanMaterial culturebicsscKimonos.Clothing and dressSocial aspectsMaterial culture391.00952HIS021000DES005000bisacshDES005000.bisacshCliffe Sheila1529574DLCCaBNVSLCaBNVSL9910794832103321The social life of kimono3773915UNINA