01766nam 2200445 450 991079440350332120230630000614.01-80043-880-X(CKB)4100000011787830(MiAaPQ)EBC6503991(Au-PeEL)EBL6503991(OCoLC)1240582349(EXLCZ)99410000001178783020210904d2021 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierMachine learning and artificial intelligence in marketing and sales essential reference for practitioners and data scientists /Niladri Syam, Rajeeve KaulBingley, England :Emerald Publishing Limited,[2021]©20211 online resource (225 pages) illustrations1-80043-881-8 Includes bibliographical references and index.Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.MarketingData processingSellingData processingMarketingData processing.SellingData processing.658.80028563Syam Niladri1472245Kaul RajeeveMiAaPQMiAaPQMiAaPQBOOK9910794403503321Machine learning and artificial intelligence in marketing and sales3684972UNINA