03076nam 2200553I 450 991079411220332120200715114647.01-83867-469-11-83867-467-59781838674670ebook(CKB)4100000011347086(MiAaPQ)EBC6262162(UtOrBLW)9781838674694(EXLCZ)99410000001134708620200715h20202020 uy 0engurun|||||||||txtrdacontentcrdamediacrrdacarrierCommunicating social and environmental issues effectively /authored by Betsy Reed (Big Sky Strategic Communications, UK)Bingley, UK :Emerald Publishing Limited,2020.1 online resource (206 pages)PRCA practice guidesIncludes index.1-83867-468-3 Includes bibliographical references.As awareness of social and environmental issues becomes more central to business and reputational success, communications and marketing professionals need to be able to make the most of opportunities to communicate effectively about these issues. This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Outlining the steps needed to plan, risk-proof and execute effective communications strategies, the book provides a clear framework to help leaders, communications managers and marketing practitioners build the knowledge and skills needed to spot risks and opportunities around complex issues, such as climate change and ethical supply chains. Including real-world case studies, practical exercises and further reading, each chapter offers a beginning-to-end framework: from making the business case and mapping stakeholders, to messaging, framing relevant tactics, and then risk-assessing the plan. Whether a local authority, brand, educational institution or senior leader, this guide will equip you with all the necessary skills to make your communications effective.PRCA practice guides.Communication in the environmental sciencesCommunication in the social sciencesEnvironmental policySocial aspectsBusiness communicationBusiness & EconomicsBusiness CommunicationGeneralbisacshBusiness communication & presentationbicsscCommunication in the environmental sciences.Communication in the social sciences.Environmental policySocial aspects.Business communication.Business & EconomicsBusiness CommunicationGeneral.Business communication & presentation.304.2014Reed Betsy1490950UtOrBLWUtOrBLWBOOK9910794112203321Communicating social and environmental issues effectively3712445UNINA