02761nam 2200517I 450 991079365720332120190617112505.01-78973-819-91-78973-817-2(CKB)4100000008415700(MiAaPQ)EBC5787821(Au-PeEL)EBL5787821(OCoLC)1104227384(UtOrBLW)9781789738179(EXLCZ)99410000000841570020190617h20192019 uy 0engurun|||||||||txtrdacontentcrdamediacrrdacarrierData-driven marketing content a practical guide /Lee WilsonBingley, UK :Emerald Publishing,2019.1 online resource (193 pages)1-78973-818-0 Includes bibliographical references and index.Prelims -- References -- Index.In the world we live in today, more data is being generated than at any other period in human history. However, this wealth of information is causing a data dilemma for small to medium sized enterprises (SMEs), entrepreneurs, and practitioners. With marketing companies and experts struggling to produce business content that delivers strong marketing results and SME's being overshadowed by data-aware super-brands that are already heavily investing in data-driven content, Lee Wilson offers a solution that can rectify the performance divide.Data-Driven Marketing Content: A Practical Guide empowers businesses, regardless of industry, size, or competition level, to understand, identify and act on big-data opportunities. The guide shares unique processes, approaches, and frameworks which can be applied to every company need, leading you towards efficient and effective content creation that repeatedly returns on investment. Through a combination of practical expertise and personal insights, this book instructs and enables practitioners and entrepreneurs to overcome everyday business content barriers and yield increased results from every piece of content created. Marketing researchMarketingData processingSmall business marketingBusiness & EconomicsMarketingGeneralbisacshSales & marketingbicsscMarketing research.MarketingData processing.Small business marketing.Business & EconomicsMarketingGeneral.Sales & marketing.658.83Wilson Lee1575833UtOrBLWUtOrBLWBOOK9910793657203321Data-driven marketing content3853156UNINA