01691nam 2200433 450 991079361590332120230126221353.0979-82-16-04254-91-4408-7245-7(CKB)4100000009347307(MiAaPQ)EBC5896180(EXLCZ)99410000000934730720191009d2019 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierAdvancing the common good strategies for business, governments, and nonprofits /Philip KotlerSanta Barbara, California ;Denver, Colorado :Praeger, an imprint of ABC-CLIO, LLC,[2019]©20191 online resource (196 pages)1-4408-7244-9 Defining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations do to advance the common good?Common goodPublic interestSocial actionCommon good.Public interest.Social action.320.011Kotler Philip34994MiAaPQMiAaPQMiAaPQBOOK9910793615903321Advancing the Common Good2951409UNINA