01673nam 2200433 450 991079360790332120191001113716.00-429-48992-70-429-95335-60-429-95336-4(CKB)4100000009040009(MiAaPQ)EBC5849783(EXLCZ)99410000000904000920190912d2020 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierConsumer behaviour and analytics /Andrew SmithLondon ;New York, New York :Routledge,[2020]©20201 online resource (217 pages)1-138-59264-1 Includes bibliographical references and index.An introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web & social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of consumer choice -- Individual and social features of consumption -- Knowledge driven marketing & the modular adaptive dynamic schematic -- Index.Consumer behaviorMarketingData processingConsumer behavior.MarketingData processing.658.8342Smith Andrew1967 March 27-1547323MiAaPQMiAaPQMiAaPQBOOK9910793607903321Consumer behaviour and analytics3803623UNINA