01606nam 2200457 450 991079302580332120230828170411.01-78821-095-61-911116-42-810.1017/9781911116424(CKB)4100000006372511(MiAaPQ)EBC5778677(UkCbUP)CR9781911116424(EXLCZ)99410000000637251120200114e20232017 fy| 0engur|||||||||||txtrdacontentstirdacontentcrdamediacrrdacarrierBehavioural economics /Graham Mallard[electronic resource]Newcastle upon Tyne :Agenda Publishing,2023.1 online resource (vi, 125 pages) illustrations (black and white), digital, PDF file(s)The economy/key ideasPreviously issued in print: 2017.1-911116-41-X 1-911116-40-1 Includes bibliographical references and index.This title provides an introduction to the topic of behavioural economics for a beginning readership. It explains its approach and methodology and assesses its successes and weaknesses.Economy, key ideas.EconomicsPsychological aspectsEconomicsPsychological aspects.330.019Mallard Graham1982-1531270StDuBDSStDuBDSBOOK9910793025803321Behavioural economics3776775UNINA