01204nam 2200361 n 450 99638356680331620221108024552.0(CKB)1000000000594547(EEBO)2240877898(UnM)99857010(EXLCZ)99100000000059454719921119d1606 uy |engurbn||||a|bb|The Queenes Arcadia[electronic resource] A pastorall trage-comedie presented to her Maiestie and her ladies, by the Vniuersitie of Oxford in Christs Church, in August last. 1605At London Printed by G. Eld, for Simon Waterson1606[78] pBy Samuel Daniel.In verse.Signatures: A² B-K⁴ L² (-L2).Reproduction of the original in the British Library.eebo-0018Pastoral drama, EnglishEarly works to 1800Pastoral drama, EnglishDaniel Samuel1562-1619.198024Cu-RivESCu-RivESCStRLINWaOLNBOOK996383566803316The Queenes Arcadia2385035UNISA03659nam 22005055 450 991079293960332120230126215259.01-5036-0218-410.1515/9781503602182(CKB)3710000001389179(MiAaPQ)EBC4865471(DE-B1597)564335(DE-B1597)9781503602182(OCoLC)1178769286(EXLCZ)99371000000138917920200723h20202017 fg 0engurcnu||||||||rdacontentrdamediardacarrierAdcreep The Case Against Modern Marketing /Mark BartholomewStanford, CA :Stanford University Press,[2020]©20171 online resource (236 pages)Includes index.0-8047-9581-9 Front matter --Contents --Introduction --1. Advertising on Trial --2. Colonizing New Advertising Spaces --3. The New Market Research --4. From Market Share to Mindshare --5. Sellebrity --6. Stopping Adcreep --Acknowledgments --Notes --IndexAdvertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"—modern marketing's march to create a world where advertising can be expected anywhere and anytime—has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private. Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition technology, all enlisted to study and stimulate consumer desire. This marriage of advertising and technology has consequences. Businesses wield rich and portable records of consumer preference, delivering advertising tailored to your own idiosyncratic thought processes. They mask their role by using social media to mobilize others, from celebrities to your own relatives, to convey their messages. Guerrilla marketers turn every space into a potential site for a commercial come-on or clandestine market research. Advertisers now know you on a deeper, more intimate level, dramatically tilting the historical balance of power between advertiser and audience. In this world of ubiquitous commercial appeals, consumers and policymakers are numbed to advertising's growing presence. Drawing on a variety of sources, including psychological experiments, marketing texts, communications theory, and historical examples, Bartholomew reveals the consequences of life in a world of non-stop selling. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives.Advertising lawsUnited StatesMarketingLaw and legislationUnited StatesAdvertisingSocial aspectsUnited StatesMarketingSocial aspectsUnited StatesAdvertising lawsMarketingLaw and legislationAdvertisingSocial aspectsMarketingSocial aspects343.7308/2Bartholomew Markauthttp://id.loc.gov/vocabulary/relators/aut1501971DE-B1597DE-B1597BOOK9910792939603321Adcreep3729421UNINA