02572nam 2200541 450 991079285880332120200520144314.01-77212-062-610.1515/9781772120622(CKB)3710000001132946(Au-PeEL)EBL4826884(CaPaEBR)ebr11364605(OCoLC)905735615(VaAlCD)20.500.12592/03h3m8(MiAaPQ)EBC4826884(DE-B1597)662517(DE-B1597)9781772120622(EXLCZ)99371000000113294620170407h20152015 uy 0engurcnu||||||||rdacontentrdamediardacarrierFundamentals of public relations and marketing communications in Canada /William Wray Carney & Leah-Ann Lymer, editorsEdmonton, Canada :Pica Pica Press,2015.©20151 online resource (537 pages)Includes index.1-77212-044-8 "Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application--and generously supplemented with examples and case studies--the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada."--Provided by publisher.Communication in marketingCanadaTextbooksPublic relationsCanadaTextbooksCommunication.Postsecondary Education.Public Relations.Communication in marketingPublic relations658.8/02Carney William Wray1950-Lymer Leah-AnnMiAaPQMiAaPQMiAaPQBOOK9910792858803321Fundamentals of public relations and marketing communications in Canada3793818UNINA