02150nam 2200505 450 991079263810332120170203050901.01-4920-1839-21-4920-1921-61-4920-1841-4(CKB)3710000001025629(MiAaPQ)EBC4789766(WaSeSS)IndRDA00091793(CaSebORM)9781492018391(EXLCZ)99371000000102562920170206h20172017 uy 0engurcnu||||||||rdacontentrdamediardacarrierResearching UX analytics /by Luke Hay1st editionVictoria, Australia :SitePoint Pty. Ltd.,2017.©20171 online resource (175 pages)"Aspects of UX"--Cover.0-9943470-7-3 Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics. This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this book covers: why you need to gather analytics data for your UX projects getting set up with analytics tools analyzing data how to find problems in your analytics using analytics to aid user research, measure and report on outcomesResearching user experience analyticsHuman-computer interactionUser interfaces (Computer systems)User-centered system designHuman-computer interaction.User interfaces (Computer systems)User-centered system design.004.019Hay Luke1549883MiAaPQMiAaPQMiAaPQBOOK9910792638103321Researching UX3808252UNINA