02422nam 2200637 a 450 991079241910332120100222140235.0979-84-00-61774-41-282-52434-897866125243490-313-37681-610.5040/9798400617744(CKB)2670000000014585(EBL)513913(OCoLC)609862156(SSID)ssj0000357101(PQKBManifestationID)11278548(PQKBTitleCode)TC0000357101(PQKBWorkID)10351730(PQKB)10624554(Au-PeEL)EBL513913(CaPaEBR)ebr10379821(CaONFJC)MIL252434(MiAaPQ)EBC513913(OCoLC)475446475(DLC)BP9798400617744BC(EXLCZ)99267000000001458520100218e20102024 uy 0engur|n|---|||||txtrdacontentcrdamediacrrdacarrierBetter make it real creating authenticity in an increasingly fake world /Jill J. MorinSanta Barbara :Praeger,c2010.New York :Bloomsbury Publishing (US),2024.1 online resource (196 pages)Description based upon print version of record.0-313-37680-8 Includes bibliographical references and index.Authenticity -- Experience matters -- What is total experience design? -- Go big or don't bother -- Discover : where are you today? -- Dream : where do you want to go tomorrow? -- Define : getting from here to there -- Design : making choices to close the gaps -- Deliver : the finish and the starting line.A comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discover, achieve, express, and sustain their own authentic position.Authenticity (Philosophy)Communication in designPerceptionAuthenticity (Philosophy)Communication in design.Perception.658.4/013Morin Jill J1505937DLCDLCBOOK9910792419103321Better make it real3735907UNINA