02517nam 2200589Ia 450 991079235180332120230725023223.00-470-61058-11-282-54949-997866125494960-470-61056-5(CKB)2670000000014415(EBL)510147(OCoLC)609861335(SSID)ssj0000361447(PQKBManifestationID)11286955(PQKBTitleCode)TC0000361447(PQKBWorkID)10352581(PQKB)10073564(MiAaPQ)EBC510147(Au-PeEL)EBL510147(CaPaEBR)ebr10377797(CaONFJC)MIL254949(OCoLC)613612771(EXLCZ)99267000000001441520100505d2010 uy 0engur|n|---|||||txtccrIf you build it will they come?[electronic resource] three steps to test and validate any market opportunity /Rob AdamsHoboken John Wiley & Sons, Inc.20101 online resource (226 p.)Description based upon print version of record.0-470-56363-X If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity; Contents; Introduction: Market Validation; STEP I: Ready-Could This Idea Fly?; Step 2: Aim-What Do Your Future Customers Think?; Step 3: Fire-Blasting into the Market; About the Author; Index Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Adams outlines a simplNew productsMarketingMarketingNew productsMarketing.Marketing.658.8658.802Adams Rob1524933MiAaPQMiAaPQMiAaPQBOOK9910792351803321If you build it will they come3766021UNINA