02435nam 2200493 a 450 991079229330332120161219111805.01-4522-4743-91-4833-2733-7(CKB)2560000000250768(EBL)1920455(OCoLC)624383654(MiAaPQ)EBC1920455(OCoLC)1007859758(StDuBDS)EDZ0000159468(EXLCZ)99256000000025076820130912d1995 fy 0engur|||||||||||rdacontentrdamediardacarrierConsumer research[electronic resource] introspective essays on the study of consumption /Morris B. HolbrookThousand Oaks SAGEc19951 online resource (xii, 419 p.) illDescription based upon print version of record.1-322-28362-1 0-8039-7297-0 Includes bibliographical references (pages 369-399) and index.""Cover""; ""Contents""; ""Preface""; ""Chapter 1 - A Brief History of Morris the Cat""; ""Chapter 2 - Theory Development is a Jazz Solo""; ""Chapter 3 - On Hatching a Program of Consumer Research""; ""Chapter 4 - What is Consumer Research?""; ""Chapter 5 - O, Consumer, How You've Changed""; ""Chapter 6 - Whither Consumer Research?""; ""Chapter 7 - Romanticism, Subjective Personal Introspection, and Morris the Epicurean""; ""Chapter 8 - The Role of Lyricism in Consumer Research""; ""Chapter 9 - Dogmatism and Catastrophe in the Development of Marketing Thought""; ""Chapter 10 - I'm HIP""""Chapter 11 - Epilogue""""References""; ""Index""; ""About the Author""This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.ConsumersResearchConsumer behaviorConsumersResearch.Consumer behavior.658.834Holbrook Morris B148224StDuBDSStDuBDSBOOK9910792293303321Consumer research3842989UNINA