03308nam 22006733u 450 991079224400332120230828232857.00-19-977500-11-282-94674-99786612946745(CKB)2560000000299437(EBL)584606(OCoLC)670411316(SSID)ssj0000437290(PQKBManifestationID)11280962(PQKBTitleCode)TC0000437290(PQKBWorkID)10431436(PQKB)11787971(StDuBDS)EDZ0000062291(MiAaPQ)EBC584606(EXLCZ)99256000000029943720151123d2006|||| u|| |engur|n|---|||||txtccrGraph Design for the Eye and Mind[electronic resource]New York ;Oxford Oxford University Press20061 online resource (303 p.)Description based upon print version of record.0-19-531184-1 0-19-984707-X Includes bibliographical references and index.Contents; How to Use This Book; Chapter 1 Looking With the Eye and Mind; Chapter 2 Choosing a Graph Format; Chapter 3 Creating the Framework, Labels, and Title; Chapter 4 Creating Pie Graphs, Divided-Bar Graphs, and Visual Tables; Chapter 5 Creating Bar-Graph Variants; Chapter 6 Creating Line-Graph Variants and Scatterplots; Chapter 7 Creating Color, Filling, and Optional Components; Chapter 8 How People Lie With Graphs; Chapter 9 Beyond the Graph; Appendix 1 Elementary Statistics for Graphs; Appendix 2 Analyzing Graphics Programs; Appendix 3 Summary of Psychological Principles; ReferencesSources of Data and FiguresIndex; A; B; C; D; E; F; G; H; I; K; L; M; O; P; Q; R; S; T; U; V; W; X; ZGraphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take into account the goals, needs, and abilities of the viewers. In raph Design for Eye and Mind, Stephen Kosslyn addresses these problems by presenting eight psychological principles for constructing effective graphs. Each principle is solidly rooted both in the scientific literature on how we perceive and comprehenExperimental design -- Graphic methodsGraphic methodsStatistics -- Graphic methodsMathematicsHILCCPhysical Sciences & MathematicsHILCCElementary Mathematics & ArithmeticHILCCExperimental design -- Graphic methods.Graphic methods.Statistics -- Graphic methods.MathematicsPhysical Sciences & MathematicsElementary Mathematics & Arithmetic001.4/226001.4226Kosslyn Stephen M53491AU-PeELAU-PeELAU-PeELBOOK9910792244003321Graph Design for the Eye and Mind3796379UNINA