02766nam 2200577Ia 450 991079217670332120230803023802.01-61117-246-2(CKB)2560000000103343(EBL)2054761(OCoLC)847131351(SSID)ssj0000890675(PQKBManifestationID)11523105(PQKBTitleCode)TC0000890675(PQKBWorkID)10887166(PQKB)10890591(MiAaPQ)EBC2054761(MdBmJHUP)muse29331(Au-PeEL)EBL2054761(CaPaEBR)ebr10716913(CaONFJC)MIL495094(EXLCZ)99256000000010334320130314d2013 uy 0engur|||||||nn|ntxtccrBreast or bottle?[electronic resource] contemporary controversies in infant feeding policy and practice /Amy KoerberColumbia University of South Carolina Press20131 online resource (205 p.)Studies in rhetoric/communicationDescription based upon print version of record.1-61117-241-1 Includes bibliographical references and index.Infant feeding and rhetoric : an overview -- From "wives' tales and folklore" to scientific fact : rhetorics of breastfeeding and immunity in the mid-twentieth century -- Articulating knowledge and practice : the rhetoric of infant-feeding policy -- Viral rhetoric : breast and bottle in current promotional discourse -- Rhetorical agency and resistance in the context of infant feeding -- Feminism, rhetoric, and breastfeeding : some concluding remarks.Breast or Bottle is the first scholarly examination of the shift in breastfeeding recommendations occurring over the last half century. Through a close analysis of scientific and medical controversies and a critical examination of the ways in which medical beliefs are communicated to the public, Amy Koerber exposes layers of shifting arguments and meaning that inform contemporary infant-feeding advocacy and policy.Whereas the phrase ""breast or bottle"" might once have implied a choice between two relative equals, human milk is now believed to possess unique health-promoting qualities. AlthoughStudies in Rhetoric/CommunicationInfantsNutritionBreastfeedingInfantsNutrition.Breastfeeding.649/.33Koerber Amy978563MiAaPQMiAaPQMiAaPQBOOK9910792176703321Breast or bottle3722137UNINA