04061oam 2200685I 450 991079194140332120230802012643.01-136-34221-41-280-66491-697866136418470-203-12391-31-136-34222-210.4324/9780203123911 (CKB)2560000000082477(EBL)957949(OCoLC)798531704(SSID)ssj0000657774(PQKBManifestationID)11399210(PQKBTitleCode)TC0000657774(PQKBWorkID)10680970(PQKB)11370844(MiAaPQ)EBC957949(Au-PeEL)EBL957949(CaPaEBR)ebr10566940(CaONFJC)MIL364184(OCoLC)794412681(FINmELB)ELB135359(EXLCZ)99256000000008247720180706d2012 uy 0engur|n|---|||||txtccrOnline consumer behavior theory and research in social media, advertising, and e-tail /edited by Angeline G. CloseNew York :Routledge,2012.1 online resource (401 p.)Description based upon print version of record.1-138-10755-7 1-84872-969-3 Includes bibliographical references and index.Cover; online consumer behavior: theory and research insocial media, advertising, and e-tail; Copyright; Contents; Foreword; Preface; About the editor; About the Contributors; Section I Consumers' Online Identity; 1 Snapshots of the Self: Exploring the Role of online Mobile Photo Sharing in identity Development Among Adolescent Girls; 2 Source Characteristics in online Shopping: Do Avatar Expertise, Similarity, and Attractiveness Affect Purchase outcomes?; 3 overcoming Human Limits Through the Satisfaction of Desires on Virtual Worlds; Section II Social Media, Blogs, and Privacy Issues4 Managing new Media: Tools for Brand Management in Social Media5 Consumer Activism Through Social Media: Carrots Versus Sticks; 6 Authenticity in online Communications: Examining Antecedents and Consequences; 7 Web 2.0 and Consumers' Digital Footprint: Managing Privacy and Disclosure Choices in Social Media; Section III Online Advertising and Online Search Behavior; 8 Viewer Reactions to online Political Spoof Videos and Advertisements; 9 Advertising Versus Invertising: The Influence of Social Media B2C Efforts on Consumer Attitudes and Brand Relationships10 Male Consumers' Motivations for online Information Search and Shopping BehaviorSection IV e-Tail Consumer Behavior and Online Channels; 11 Exploring Hybrid Channels from the Customer Perspective: Offering Channels That Meet Customers' Changing Needs; 12 Consumer Trust and Loyalty in e-tail; 13 Toward a Theory of Consumer Electronic Shopping Cart Behavior: Motivations of e-Cart Use and Abandonment; Author Index; Subject IndexSocial media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.Consumer behaviorInternet marketingElectronic commercePsychological aspectsConsumer behavior.Internet marketing.Electronic commercePsychological aspects.381/.142Close Angeline1478488MiAaPQMiAaPQMiAaPQBOOK9910791941403321Online consumer behavior3868025UNINA