04054oam 2200745I 450 991079185530332120230725020950.01-135-23682-81-283-04531-197866130453171-135-23683-60-203-86615-010.4324/9780203866153 (CKB)2560000000061651(EBL)668439(OCoLC)707068762(SSID)ssj0000472470(PQKBManifestationID)12230926(PQKBTitleCode)TC0000472470(PQKBWorkID)10434662(PQKB)10085832(SSID)ssj0000692537(PQKBManifestationID)11455434(PQKBTitleCode)TC0000692537(PQKBWorkID)10635707(PQKB)11105992(MiAaPQ)EBC668439(Au-PeEL)EBL668439(CaPaEBR)ebr10452608(CaONFJC)MIL304531(OCoLC)710992347(EXLCZ)99256000000006165120180706d2011 uy 0engur|n|---|||||txtccrPublic relations in global cultural contexts multi-paradigmatic perspectives /edited by Nilanjana Bardhan, C. Kay WeaverNew York, N.Y. :Routledge,2011.1 online resource (309 p.)Communication seriesDescription based upon print version of record.0-415-87286-3 0-415-87285-5 Includes bibliographical references and indexes.Front Cover; Public Relations in Global Cultural Contexts; Copyright Page; Contents; List of Figures and Tables; Preface; About the Contributors; 1. Introduction: Public Relations in Global Cultural Contexts: Nilanjana Bardhan and C. Kay Weaver; 2. Critical Perspectives in Global Public Relations: Theorizing Power: Lee Edwards; 3. How Intercultural Communication Theory Informs Public Relations Practice in Global Settings: Michael Kent and Maureen Taylor; 4. Culture, Communication, and Third Culture Building in Public Relations within Global Flux: Nilanjana Bardhan5. Intercultural Typologies and Public Relations Research: A Critique of Hofstede's Dimensions: Jeffrey Courtright, Rachel Wolfe, and John Baldwin6. The Need for a Postmodern Turn in Global Public Relations: Derina Holtzhausen; 7. Critiquing the Generic/Specific Public Relations Theory: The Need to Close the Transnational Knowledge Gap: Robert Wakefield; 8. Public Relations and Marginalization in a Global Context: A Postcolonial Critique: Mohan Jyoti Dutta and Mahuya Pal; 9. Chi-Based Strategies for Public Relations in a Globalizing World: Jensen Chung10. Public Relations, Globalization, and Culture: Framing Methodological Debates and Future Directions: C. Kay WeaverAuthor Index; Subject IndexWhile public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations. Providing a critical examination of public relations' contribution to globalization and international power relations, the chapters included here explore alternative paradigms,Communication series.Public relationsPublic relationsCross-cultural studiesPublic relations.Public relations659.2Bardhan Nilanjana1520616Weaver C. Kay1964-1546889MiAaPQMiAaPQMiAaPQBOOK9910791855303321Public relations in global cultural contexts3802764UNINA