01905nam 2200541 a 450 991079172070332120161219111445.01-4522-3139-70-7619-1242-81-4522-6755-3(CKB)2560000000089956(OCoLC)826657987(CaPaEBR)ebrary10586599(SSID)ssj0000675669(PQKBManifestationID)12288203(PQKBTitleCode)TC0000675669(PQKBWorkID)10669910(PQKB)10558728(OCoLC)1007860706(StDuBDS)EDZ0000085129(MiAaPQ)EBC3032407(EXLCZ)99256000000008995620120516d1999 fy 0engur|||||||||||txtccrHow to use advertising to build strong brands[electronic resource] /edited by John Philip JonesThousand Oaks, Calif. ;London SAGEc19991 online resource (394 p.) illBibliographic Level Mode of Issuance: Monograph1-322-42165-X 0-7619-1243-6 Includes bibliographical references and index.This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.AdvertisingBrand name productsBrand name productsAdvertisingBrand name products.Brand name products.659.1Jones John Philip520552StDuBDSStDuBDSBOOK9910791720703321How to use advertising to build strong brands3768051UNINA