02414nam 2200565 450 991079165040332120230124184357.01-59726-965-4(CKB)2560000000054839(OCoLC)692204508(CaPaEBR)ebrary10437871(SSID)ssj0000417060(PQKBManifestationID)11262451(PQKBTitleCode)TC0000417060(PQKBWorkID)10436618(PQKB)10983689(MiAaPQ)EBC3317496(Au-PeEL)EBL3317496(CaPaEBR)ebr10437871(OCoLC)923187580(EXLCZ)99256000000005483920100129d2010 uy 0engurcn|||||||||txtrdacontentcrdamediacrrdacarrierEscape from the ivory tower a guide to making your science matter /Nancy Baron ; with contributions by Liz Neeley and the COMPASS teamWashington :Island Press,2010.©20101 online resource (270 pages)Bibliographic Level Mode of Issuance: MonographPrint version: 9781597266635 1597266639 Includes bibliographical references (pages 233-238) and index.The scientist communicator. Introduction ; The decision to speak out -- A clash of cultures. What you need to know about journalists ; Tell me a story : what journalists want from you ; What the changing world of the media means for you ; What you need to know about policymakers ; Inform my decision : what policymakers want from you -- The how-to toolkit. Deliver a clear message ; Ace your interview ; Fine-tune for radio and television ; Reach out instead of waiting ; Promote a paper ; Enter the political fray -- Becoming an agent of change. After the splash, the backlash ; Leading the way : ten steps to success.Communication in scienceScience newsScientistsVocational guidanceCommunication in science.Science news.ScientistsVocational guidance.501/.4Baron Nancy1964-,1513523MiAaPQMiAaPQMiAaPQBOOK9910791650403321Escape from the ivory tower3748077UNINA