03200nam 2200697Ia 450 991079149130332120230207232711.01-282-71312-497866127131250-7391-4005-1(CKB)2560000000016389(EBL)616398(OCoLC)700699577(SSID)ssj0000778049(PQKBManifestationID)12298051(PQKBTitleCode)TC0000778049(PQKBWorkID)10762506(PQKB)10284313(SSID)ssj0000430172(PQKBManifestationID)12163409(PQKBTitleCode)TC0000430172(PQKBWorkID)10452592(PQKB)10742298(Au-PeEL)EBL616398(CaPaEBR)ebr10404837(CaONFJC)MIL271312(MiAaPQ)EBC616398(EXLCZ)99256000000001638920100427d2010 uy 0engur|n|---|||||txtccrThe twenty-first-century media industry[electronic resource] economic and managerial implications in the age of new media /edited by John Allen HendricksLanham, Md. Lexington Booksc20101 online resource (311 p.)Studies in new mediaDescription based upon print version of record.0-7391-4004-3 0-7391-4003-5 Includes bibliographical references and index.Contents; Figures and Tables; Foreword; Acknowledgments; Part I. CHANGE: TECHNOLOGY,ECONOMIC IMPLICATIONS,AND CONSUMER BEHAVIORS; Ch01. New Media; Ch02. Media Management; Ch03. DVRs and the Empowered Audience; Ch04. The Obstinate Audience Revisited; Ch05. Going Viral; Part II. IMPLICATIONS OF NEWMEDIA TECHNOLOGIES; Ch06. The First Domino; Ch07. Changes and Challengesin the Print Industry; Ch08. Challenges and Opportunities,New Models, and the Emergenceof the Next Newsroom; Ch09. Broadcast and Cableon the Third Screen; Ch10. How to Reach the Masses; Ch11. Making Money with MobileCh12. Cinema in theAge of RWX CultureCh13. Local Market Radio; Bibliography; Index; About the Editor; About the ContributorsThe Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.Studies in new media.Mass mediaTechnological innovationsDigital mediaEconomic aspectsDigital mediaSocial aspectsMass mediaTechnological innovations.Digital mediaEconomic aspects.Digital mediaSocial aspects.302.23Hendricks John Allen867002MiAaPQMiAaPQMiAaPQBOOK9910791491303321The twenty-first-century media industry3838965UNINA