01081cam0 2200277 450 E60020006181320200724062300.020100316d1959 |||||ita|0103 baitaITLazioa cura di Elio MiglioriniNapoliR.Pironti e Figli Editori1959190 p.1 c. geogr. f.t.21 cmCollana di bibliografie geografiche delle regioni italiane1In testa al front.: Consiglio nazionale delle ricerche - Comitato per le scienze storiche, filologiche e filosofiche001LAEC000283582001 *Collana di bibliografie geografiche delle regioni italiane1Migliorini, ElioA600200054914070ITUNISOB20200724RICAUNISOBUNISOB910|Coll|16|K16044E600200061813M 102 Monografia moderna SBNM910|Coll|16|K000012Si16044AcquistovittoriniUNISOBUNISOB20100316122150.020200724062246.0SpinosaLazio102068UNISOB02615nam 2200541 a 450 991079145650332120230721012414.01-64287-583-X1-282-80370-097866128037031-4416-7611-2(CKB)2560000000050038(EBL)3011176(SSID)ssj0000673381(PQKBManifestationID)11399167(PQKBTitleCode)TC0000673381(PQKBWorkID)10643278(PQKB)11371049(MiAaPQ)EBC3011176(Au-PeEL)EBL3011176(CaPaEBR)ebr10415390(OCoLC)940439772(EXLCZ)99256000000005003820101014d2008 uy 0engur|n|---|||||txtccrFoundations of advertising[electronic resource] theory & practice /S.A. Chunawalla, K.C. SethiaRev. ed.Mumbai Himalaya Pub. House20081 online resource (749 p.)Includes index.81-8488-200-9 COVER ; CONTENTS; Celebrating 100 Years of Indian Advertising; Advertising World; Fundamentals of Advertising: I; Fundamentals of Advertising: II; Types of Advertising; Advertising as a Career; Advertising Business; Campaign Planning and Creativity in Advertising; Advertising Budget; Media Selection, Planning, Scheduling & Strategy; Print Media: Newspapers and Magazines; Electronic Media: TV: The New Golden Goose; Electronic Media: Radio; Media of the New Millennium - Internet; Outdoor and Transit Media; Direct Marketing (DM), Cinema and Miscellaneous Media; Message Design and DevelopmentAdvertising AppealsAdvertisement Copy for Print Media; Copywriting for Radio, TV and Outdor Media; Advertisement Art - The Layout of Advertisements; Advertising Art - Preparation of a Layout: I; Advertising Art - Preparation of a Layout: II; Glamour of Advertising: Models, Fashion Shows, VJs, DJs, RJs and MCs; Print Ad Production; TV Commercial/ Ad Film Production; Production of Animation Films; Fundamentals of Computer Graphics; Ad Effectiveness; Marketing Research; Advertisement Stalwarts; Advertisement and Society; Case Studies; IndexAdvertisingAdvertising.Chunawalla S. A1463308Sethia K. C1534006MiAaPQMiAaPQMiAaPQBOOK9910791456503321Foundations of advertising3781178UNINA