03363oam 2200733I 450 991079135040332120230725015423.01-135-15495-31-135-15496-11-282-63974-997866126397460-203-85712-710.4324/9780203857120 (CKB)2560000000011485(EBL)537867(OCoLC)642661762(SSID)ssj0000422582(PQKBManifestationID)11315540(PQKBTitleCode)TC0000422582(PQKBWorkID)10432323(PQKB)10161708(SSID)ssj0000439306(PQKBManifestationID)12175311(PQKBTitleCode)TC0000439306(PQKBWorkID)10463956(PQKB)11443951(MiAaPQ)EBC537867(Au-PeEL)EBL537867(CaPaEBR)ebr10394367(CaONFJC)MIL263974(OCoLC)649443234(EXLCZ)99256000000001148520180706d2010 uy 0engur|n|---|||||txtccrManagerial economics a strategic approach /Timothy C.G. Fisher, David Prentice and Robert Waschik2nd ed.New York :Routledge,2010.1 online resource (401 p.)Description based upon print version of record.0-415-49517-2 0-415-49509-1 Includes bibliographical references and index.Book Cover; Title; Copyright; Contents; Preface; 1 Introduction; Part I Theory; 2 The manager and the firm; 3 Monopoly and perfect competition; 4 Price discrimination; 5 Game theory; Part II Strategic interaction between firms; 6 Strategy in a market with two firms; 7 Product differentiation; 8 Entry deterrence and accommodation; 9 Government regulation of industries; Part III Strategic interaction within firms; 10 Vertical and horizontal integration; 11 Labour markets; 12 Training and motivating workers; 13 Trade unions; Part IV Marketing economics; 14 The role of information; 15 Advertising16 Bundling17 Durable goods; 18 Auctions; 19 The product life cycle; Answers to odd-numbered problems; IndexTraditional microeconomic theory has much to offer a manager. It suggests ways to increase profits by setting prices and packaging services, using advertising to increase demand and shows how internet auction sites like eBay affect competition and profitability. By using game theory to present and solve a manager's decision-making problems and by focusing on the strategic nature of these problems, this text makes microeconomic theory much more intuitive and relevant for the business student. The text is separated into four sections:basic micrManagerial economicsGame theoryManagerial economics.Game theory.338.5024/658Fisher Timothy C. G.1959-,1581197Prentice David1581198Waschik Robert G.1962-1511808MiAaPQMiAaPQMiAaPQBOOK9910791350403321Managerial economics3862597UNINA