02478nam 2200637 450 991079119420332120161219111840.081-321-1824-393-5388-119-693-5150-793-981-321-1962-2(CKB)2550000001307988(EBL)1698985(OCoLC)881162145(SSID)ssj0001224132(PQKBManifestationID)12521142(PQKBTitleCode)TC0001224132(PQKBWorkID)11262171(PQKB)10641779(MiAaPQ)EBC1698985(OCoLC)986695188(StDuBDS)EDZ0001316236(Au-PeEL)EBL1698985(CaPaEBR)ebr10875402(CaONFJC)MIL613676(EXLCZ)99255000000130798820160107d2016 fy| 0engur|||||||||||txtccrConsumer culture, modernity and identity /edited by Nita MathurNew Delhi :SAGE,2016.1 online resource illustrationsDescription based upon print version of record.81-321-1127-3 1-306-82425-7 Includes bibliographical references and index.'Consumer Culture, Modernity and Identity' offers analysis of articulation of consumer culture and modernity in everyday lives of people in a transnational framework. It pursues three broad themes: lifestyle and construction of modern identity; fashion and identity; and subaltern concerns and moral subjectivities. It juxtaposes empirical studies with theoretical traditions in addressing questions such as: How do people imagine modernity and identity in consumer culture? What does modernity or 'being modern' mean to people in different societies? Are modernity and tradition antithetical to or develop an interface with each other?Consumption (Economics)Social aspectsConsumersGroup identitySocial stratificationConsumption (Economics)Social aspects.Consumers.Group identity.Social stratification.306.3Mathur NitaStDuBDSStDuBDSBOOK9910791194203321Consumer culture, modernity and identity3818115UNINA