03492nam 2200721 450 991079109430332120200520144314.01-60649-673-5(CKB)2550000001189796(EBL)1598823(SSID)ssj0001141709(PQKBManifestationID)12541312(PQKBTitleCode)TC0001141709(PQKBWorkID)11092662(PQKB)11079531(OCoLC)869630424(CaBNVSL)swl00403083(Au-PeEL)EBL1598823(CaPaEBR)ebr10830091(CaONFJC)MIL568724(OCoLC)868964310(CaSebORM)9781606496732(MiAaPQ)EBC1598823(EXLCZ)99255000000118979620140125d2014 fy 0engur|n|---|||||txtccrToday's business communication a how-to guide for the modern professional /Jason L. Snyder and Robert ForbusFirst edition.New York, New York (222 East 46th Street, New York, NY 10017) :Business Expert Press,2014.1 online resource (144 p.)Corporate communication collection,2156-8170Part of: 2013 digital library.1-60649-672-7 1-306-37473-1 Includes bibliographical references (pages 119-123) and index.1. Why must I read this book and follow your advice (or else)? -- 2. Why must I remember that nothing on the Internet ever goes away completely? -- 3. Why must I put my audience first? -- 4. Why must I remember that communication is about relationships? -- 5. Why must I master report writing? -- 6. Why must I remember the four "f" words? -- 7. Why must I give a memorable presentation? -- 8. Why must I know how to influence and persuade others? -- Notes -- References -- Index.This handy guide to excellent business communications is perfect for both college students and business professionals. Whether preparing for a career, launching a career, or advancing in a career, the savvy professional understands that every organization expects employees to be exceptional business communicators. Today's Business Communication: A How-to Guide for the Modern Professional leads readers through the most frequently encountered business communication situations. Two business partners who are also business school professors share their combined 30 years of marketing and communication experience with readers in this accessible, entertaining, and informative guide. The authors enhance the readers' experience through anecdotes from business professionals from different industries.2013 digital library.Corporate communication collection.2156-8170Business communicationbusiness communicationmanagerial communicationcommunicationbusiness writingbusiness reportsbusiness letterspublic speakingpresentationsBusiness communication.658.45Snyder Jason L.1532468Forbus Robert.MiAaPQMiAaPQMiAaPQBOOK9910791094303321Today's business communication3778618UNINA