01999nam 2200517 a 450 991079107320332120161219111729.01-4833-2594-61-4522-5336-6(CKB)2550000001194144(EBL)1598364(MiAaPQ)EBC1598364(OCoLC)875379288(StDuBDS)EDZ0000159389(EXLCZ)99255000000119414420130912d1992 fy| 0engur|||||||||||rdacontentrdamediardacarrierPostmodern consumer research[electronic resource] /Elizabeth C. Hirschman, Morris B. HolbrookLondon SAGE19921 online resource (146 p.)Association for Consumer Research"Published in cooperation with the Association for Consumer Research."1-322-42192-7 0-8039-4743-7 Includes bibliographical references and index.part I. The philosophies -- part II. Methods -- part III. Evaluating research.The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively.Association for Consumer ResearchConsumersResearchKnowledge, Theory ofHistoryConsumersResearch.Knowledge, Theory ofHistory.658.834Hirschman Elizabeth Caldwell1949-1493155Holbrook Morris B148224Consumers' Association.StDuBDSStDuBDSBOOK9910791073203321Postmodern consumer research3716018UNINA