01968nam 2200493 a 450 991079107300332120161219111729.01-4833-2552-01-4522-5270-X(CKB)2550000001194150(EBL)1598380(MiAaPQ)EBC1598380(OCoLC)1007858990(StDuBDS)EDZ0000159350(EXLCZ)99255000000119415020130912d1992 fy| 0engur|||||||||||rdacontentrdamediardacarrierDesigning health communication campaigns[electronic resource] what works? /Thomas E. Backer, Everett M. Rogers, Pradeep SoporyThousand Oaks, Calif. SAGE19921 online resource (xv, 181 p.)Description based upon print version of record.1-322-42185-4 0-8039-4332-6 Includes bibliographical references.part one. Overview -- part two. Generalizations about health communication campaigns -- part three. Interviews with campaign designers/experts -- part four. Implications and future directions.This work identifies successful tactics for mass media campaigns to convince people to obey doctors' orders. The emphasis is on substance abuse, but AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's disease, and seat belts are also considered.Mass media in health educationCommunication in medicineMass media in health education.Communication in medicine.362.1014Backer Thomas E526912Rogers Everett M108298Sopory Pradeep543934StDuBDSStDuBDSBOOK9910791073003321Designing health communication campaigns877540UNINA