03082oam 2200637 450 991079092340332120190911112719.01-60994-966-81-60994-965-X(OCoLC)878406245(MiFhGG)GVRL9CRG(EXLCZ)99255000000127808520140325h20142014 uy 0engurun|---uuuuatxtccrOverfished ocean strategy powering up innovation for a resource-deprived world /Nadya Zhexembayeva1st ed.San Francisco :Berrett-Koehler Publishers, Inc.,[2014]�20141 online resource (vii, 195 pages) illustrations, mapBK business bookGale eBooksIncludes index.1-60994-964-1 1-306-68874-4 Includes bibliographical references and index.Cover; Contents; Warm Greetings!; CHAPTER 1 Where Are the Fish? The New Competitive Reality; CHAPTER 2 Overfished Ocean Strategy: Five Principles That Make It Work; CHAPTER 3 Principle One: Line to Circle; CHAPTER 4 Principle Two: Vertical to Horizontal; CHAPTER 5 Principle Three: Growth to Growth; CHAPTER 6 Principle Four: Plan to Model; CHAPTER 7 Principle Five: Department to Mind-Set; CHAPTER 8 The Death of Green, or Is Your Marriage Sustainable?; CHAPTER 9 As a Means of Conclusion: What Should Business Do?; My Big Thanks; Notes; Index; About the AuthorWe all know the proverb about teaching someone to fish, but if there are no fish left, knowing how to catch them won't do you any good. And that's the position businesses are in today. Resources are being depleted at an alarming rate and the cost of raw materials is rising dramatically. As a result, scholar and entrepreneur Nadya Zhexembayeva says, businesses need to make resource scarcity-the over fished ocean-their primary strategic consideration, not just a concern for their "green" division. Over fished Ocean Strategy offers five essential principles for innovating in this nBK business book.Business enterprisesEnvironmental aspectsManagementEnvironmental aspectsSustainable developmentRecycling (Waste, etc.)ScarcityGreen marketingNatural resourcesManagementBusiness enterprisesEnvironmental aspects.ManagementEnvironmental aspects.Sustainable development.Recycling (Waste, etc.)Scarcity.Green marketing.Natural resourcesManagement.658.4/083BUS063000BUS020000BUS094000bisacshZhexembayeva Nadya1528954Youssi WesMiFhGGMiFhGGBOOK9910790923403321Overfished ocean strategy3772923UNINA