02506nam 2200589 a 450 991079048670332120230801223907.01-118-31546-41-282-24186-997866138129881-118-31545-6(CKB)2670000000231126(EBL)875840(OCoLC)822029648(SSID)ssj0000695013(PQKBManifestationID)12282606(PQKBTitleCode)TC0000695013(PQKBWorkID)10672203(PQKB)11702630(MiAaPQ)EBC875840(Au-PeEL)EBL875840(CaPaEBR)ebr10583375(CaONFJC)MIL381298(EXLCZ)99267000000023112620120308d2012 uy 0engurcn|||||||||txtccrThe book of business awesome[electronic resource] how engaging your customers and employees can make your business thrive ; The book of business unawesome : the cost of not listening, engaging, or being great at what you do /Scott StrattenHoboken, N.J. John Wiley & Sons, Inc.c20121 online resource (274 p.)Description based upon print version of record.1-118-31522-7 How one man changed a billion-dollar brand -- Marketing is a verb -- Remarry your current customers -- The sun rises online.UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together-one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of theRelationship marketingCustomer relationsManagementRelationship marketing.Customer relations.Management.658.8/12Stratten Scott475823MiAaPQMiAaPQMiAaPQBOOK9910790486703321The book of business awesome3850753UNINA