02602nam 2200661Ia 450 991079027930332120200520144314.01-280-59272-997866136225561-118-33189-31-118-33412-4(CKB)2670000000177407(EBL)832631(OCoLC)778636834(SSID)ssj0000640622(PQKBManifestationID)11432461(PQKBTitleCode)TC0000640622(PQKBWorkID)10611856(PQKB)11009889(PQKBManifestationID)16032128(PQKB)23375372(DLC) 2012008485(Au-PeEL)EBL832631(CaPaEBR)ebr10560638(CaONFJC)MIL362255(CaSebORM)9781118331897(MiAaPQ)EBC832631(EXLCZ)99267000000017740720120222d2012 uy 0engur|n|---|||||txtccrRevenue disruption[electronic resource] game-changing sales and marketing strategies to accelerate growth /Phil Fernandez1st editionHoboken, N.J. Wileyc20121 online resource (242 p.)Description based upon print version of record.1-118-29929-9 Includes bibliographical references and index.It's the buyer, stupid -- The selling cry of the lonely hunter -- Before and after mad men : a brief history of marketing -- Demand generation emerges.Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling. The dysfunctMarketingPurchasingMarketing.Purchasing.658.8658.8/02658.802Fernandez Phil 1960-1474940MiAaPQMiAaPQMiAaPQBOOK9910790279303321Revenue disruption3688878UNINA