01998nam 2200505 a 450 991048104180332120170821160435.01-4833-2552-01-4522-5270-X(CKB)2550000001194150(EBL)1598380(MiAaPQ)EBC1598380(OCoLC)1007858990(StDuBDS)EDZ0000159350(EXLCZ)99255000000119415020130912d1992 fy| 0engur|n|---|||||rdacontentrdamediardacarrierDesigning health communication campaigns[electronic resource] what works? /Thomas E. Backer, Everett M. Rogers, Pradeep SoporyThousand Oaks, Calif. SAGE19921 online resource (199 p.)Description based upon print version of record.1-322-42185-4 0-8039-4332-6 Includes bibliographical references.part one. Overview -- part two. Generalizations about health communication campaigns -- part three. Interviews with campaign designers/experts -- part four. Implications and future directions.This work identifies successful tactics for mass media campaigns to convince people to obey doctors' orders. The emphasis is on substance abuse, but AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's disease, and seat belts are also considered.Mass media in health educationCommunication in medicineElectronic books.Mass media in health education.Communication in medicine.362.1014Backer Thomas E526912Rogers Everett M108298Sopory Pradeep543934StDuBDSStDuBDSBOOK9910481041803321Designing health communication campaigns877540UNINA03911nam 2200721 a 450 991079013320332120200520144314.01-280-59703-897866136268683-11-916514-X3-11-025980-X10.1515/9783110259803(CKB)2670000000170846(EBL)887132(OCoLC)784886950(SSID)ssj0000634749(PQKBManifestationID)12220216(PQKBTitleCode)TC0000634749(PQKBWorkID)10642545(PQKB)10925957(MiAaPQ)EBC887132(DE-B1597)124188(OCoLC)794491461(OCoLC)840440369(DE-B1597)9783110259803(Au-PeEL)EBL887132(CaPaEBR)ebr10554705(CaONFJC)MIL362686(PPN)202071650(PPN)175508380(EXLCZ)99267000000017084620110913d2012 uy 0engur|n|---|||||txtccrEpidemics in context[electronic resource] Greek commentaries on Hippocrates in the Arabic tradition /edited by Peter E. PormannBerlin ;Boston De Gruyterc20121 online resource (340 p.)Scientia Graeco-Arabica,1868-7172 ;Bd. 8Description based upon print version of record.3-11-025979-6 Includes bibliographical references and index.Frontmatter -- Table of Contents -- Introduction -- A New Manuscript: Istanbul, Süleymaniye Kütüphanesi, MS Ayasofya 3592 -- Exegesis, Explanation and Epistemology in Galen’s Commentaries on Epidemics, Books One and Two -- Sympathy between Hippocrates and Galen: The Case of Galen’s Commentary on Hippocrates' ‘Epidemics’, Book Two -- The Arabic Version of Galen’s Commentary on Hippocrates’ ‘Epidemics’, Book Two, as a source for the Hippocratic Text: First Remarks -- The Syriac Epidemics and the Problem of Its Identification -- Galen, Epidemics, Book One: Text, Transmission, Translation -- The Art of the Translator, or: How did Ḥunayn ibn ʾIsḥāq and his School Translate? -- Galen the Pagan and Ḥunayn the Christian: Specific Transformations in the Commentaries on Airs, Waters, Places and the Epidemics -- The Arabic Reception of Galen’s Commentary on Hippocrates' ‘Epidemics’ -- Commentaries on the Hippocratic Aphorisms in the Arabic Tradition: The Example of Melancholy -- ʿAbd al-Laṭīf al-Baġdādī’s Commentary on Hippocrates’ ‘Prognostic’: A Preliminary Exploration -- Recipes by Hippocrates, Galen and Ḥunayn in the Epidemics and in Medieval Arabic Pharmacopoeias -- Bibliography -- Index -- List of ContributorsThe Hippocratic Epidemics and Galen’s Commentary on them constitute milestones in the development of clinical medicine. But they also illustrate the rich exegetical traditions that existed in the post-classical Greek world. The present volume investigates these texts from various and diverse vantage points: textual criticism; Greek philology; knowledge transfer through translations; and medical history. Especially the Syriac and Arabic traditions of the Epidemics come under scrutiny. Scientia Graeco-Arabica ;v. 8.Medicine, Greek and RomanMedicine, ArabGalen.Hippocrates.Medical History.Medicine, Greek and Roman.Medicine, Arab.616Pormann Peter E296806MiAaPQMiAaPQMiAaPQBOOK9910790133203321Epidemics in context3675788UNINA