02502oam 2200601I 450 991079010110332120230725031027.01-136-82180-51-283-10432-697866131043281-136-82181-30-203-83036-910.4324/9780203830369 (CKB)2670000000082177(EBL)668834(OCoLC)713022979(SSID)ssj0000536075(PQKBManifestationID)11329845(PQKBTitleCode)TC0000536075(PQKBWorkID)10546827(PQKB)11461555(MiAaPQ)EBC668834(Au-PeEL)EBL668834(CaPaEBR)ebr10462548(CaONFJC)MIL310432(EXLCZ)99267000000008217720180706d2011 uy 0engur|n|---|||||txtccrE-commerce economics /David D. VanHoose2nd ed.London :Routledge,2011.1 online resource (497 p.)Description based upon print version of record.0-415-77898-0 0-415-77897-2 Includes bibliographical references and index.unit 1. Electronic commerce : market and prices -- unit 2. Information, advertising, and innovation in the electronic marketplace -- unit 3. Policy implications of electronic commerce -- unit 4. Internet trade, electronic money and banking, and the economy.This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems that arise in the electronic marketplace, such as how to gauge the competitive environment, what products to offer, how to market those products, and how to price those products. They also will understand the conceptual tools required to evaluate the proper scope of public policies relating to electrEcommerce economicsElectronic commerceElectronic commerce.381/.142VanHoose David D.724877FlBoTFGFlBoTFGBOOK9910790101103321E-commerce economics3697669UNINA