03067nam 2200673 a 450 991078986760332120230126204803.00-8166-7667-4(CKB)2670000000078071(EBL)678664(OCoLC)712015736(SSID)ssj0000467377(PQKBManifestationID)12161526(PQKBTitleCode)TC0000467377(PQKBWorkID)10490281(PQKB)10537050(MiAaPQ)EBC678664(Au-PeEL)EBL678664(CaPaEBR)ebr10461002(OCoLC)713022627(EXLCZ)99267000000007807120101021d2011 uy 0engur|n|---|||||txtccrBrand aid[electronic resource] shopping well to save the world /Lisa Ann Richey and Stefano PonteMinneapolis [Minn.] University of Minnesota Pressc20111 online resource (272 p.)A Quadrant Book"A Quadrant Book."0-8166-6545-1 Includes bibliographical references and index.Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else."Has there ever been a better reason to shop?" asks an ad for the Product RED American Express card, telling members who use the card that buying cappuccinos or cashmere will help to fight AIDS in Africa. Co-founded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of "compassionate consumption."A Quadrant BookEconomic assistanceDeveloping countriesCelebritiesPolitical activitySocial entrepreneurshipSocial responsibility of businessBranding (Marketing)Social aspectsConsumption (Economics)Social aspectsEconomic assistanceCelebritiesPolitical activity.Social entrepreneurship.Social responsibility of business.Branding (Marketing)Social aspects.Consumption (Economics)Social aspects.361.2/6Richey Lisa Ann1477131Ponte Stefano1153947MiAaPQMiAaPQMiAaPQBOOK9910789867603321Brand aid3692127UNINA