03201nam 2200697Ia 450 991078986140332120231206223819.00-7735-8541-91-282-86732-697866128673230-7735-7688-610.1515/9780773576889(CKB)2670000000078770(OCoLC)713186309(CaPaEBR)ebrary10424136(SSID)ssj0000478803(PQKBManifestationID)11317432(PQKBTitleCode)TC0000478803(PQKBWorkID)10435129(PQKB)10025953(CEL)432995(CaBNvSL)slc00225589(Au-PeEL)EBL3332079(CaPaEBR)ebr10559028(CaONFJC)MIL286732(VaAlCD)20.500.12592/g5319t(MiAaPQ)EBC3332079(DE-B1597)657772(DE-B1597)9780773576889(MiAaPQ)EBC3271174(EXLCZ)99267000000007877020100727d2009 uy 0engurcn|||||||||txtccrSelling out[electronic resource] academic freedom and the corporate market /Howard WoodhouseMontreal ;Ithaca McGill-Queen's University Pressc20091 online resource (361 p.) 0-7735-3580-2 Includes bibliographical references and index.1. Market Model of Education and the Threat to Academic Freedom -- 2. Marketing Professor Meets the Market -- 3. Taking on Big Pharma -- 4. Commercializing Research and Losing Autonomy -- 5. Going beyond the Market: Evaluating Teaching by Evaluating Learning -- 6. Value Program in Theory and Practice -- 7. People's Free University as an Alternative Model.Selling Out demonstrates that the logics of value of the market and of universities are not only different but opposed to one another. By introducing the reader to a variety of cases, some well known and others not, Woodhouse explains how academic freedom and university autonomy are being subordinated to corporate demands and how faculty have attempted to resist this subjugation. He argues that the mechanistic discourse of corporate culture has replaced the language of education - subject-based disciplines and the professors who teach them have become "resource units," students have become "educational consumers," and curricula have become "program packages." Graduates are now "products" and "competing in the global economy" has replaced the search for truth.Academic freedomCanadaBusiness and educationCanadaHigher education and stateCanadaUniversity autonomyCanadaAcademic freedomBusiness and educationHigher education and stateUniversity autonomy378.1/2130971Woodhouse Howard Robert1947-1477089MiAaPQMiAaPQMiAaPQBOOK9910789861403321Selling out3692070UNINA