00795nam a2200241 i 450099100301413970753620020503182054.0000908s1981 us ||| | eng b10445730-39ule_instEXGIL113572ExLBiblioteca Interfacoltàita823.912Hartley, Leslie Poles152067The hireling /L.P. HartleyNew York :Rinehart,1981238 p. ;20 cm.Penguin books.b1044573021-02-1727-06-02991003014139707536LE002 In. IV N 1312002000926814le002-E0.00-l- 00000.i1051676127-06-02Hireling180007UNISALENTOle00201-01-00ma -engus 4105397nam 2200661 a 450 991078973350332120230721014430.01-283-40156-897866134015641-118-17934-X(CKB)2670000000133750(EBL)827095(OCoLC)769343039(SSID)ssj0000571185(PQKBManifestationID)12273912(PQKBTitleCode)TC0000571185(PQKBWorkID)10630276(PQKB)11571474(MiAaPQ)EBC827095(Au-PeEL)EBL827095(CaPaEBR)ebr10522310(CaONFJC)MIL340156(EXLCZ)99267000000013375020100111d2009 uy 0engurcn|||||||||txtccrPublic relations in Asia Pacific[electronic resource] communicating effectively across cultures /Mary M. Devereux, Anne Peirson-SmithSingapore ;Hoboken, N.J. John Wiley & Sons (Asia)20091 online resource (242 p.)Description based upon print version of record.0-470-82430-1 Includes bibliographical references and indexes.Public Relations in Asia Pacific: Communicating Effectively Across Cultures; Contents; PREFACE; CHAPTER 1: Public Relations in Asia Pacific; You Can't Just ''Spin'' an Issue or Do a ''PR Exercise''; Labeling a Profession; Exploding the Myths of Public Relations; PR as a One-Stop Communication Shop; Acknowledgment of Achievement; Longevity and Sustainability of PR; Model PR; Locating Public Relations in the Asia Pacific Context; Asia Pacific Model; CHAPTER 2: Public Relations Strategy; A Management Function; A Worked Example; CHAPTER 3: Connecting with the Media; The Media and DemocracySo What is Media Relations?A Recipe for News; Media Releases; Photographs; Media Conferences and Briefings; Media Interviews; Media Kits; Feature Articles; Op-Eds; Letters to the Editor and Responses to Online Content; VNRs, ANRs, and B-Roll; Giving Good E-mail; The Best Time to Contact a Reporter; CHAPTER 4: Public Relations and Branding:PR as a Complete Brand-Building Toolbox; Public Relations and Marketing Battle It Out; All About the Brand; A Holistic Public Relations Approach; Branding the Bottom Line; CHAPTER 5: Building and Defending Corporate ReputationDeveloping a Corporate Reputation Program CEOs in the Spotlight; CHAPTER 6: Marketing to Asia Pacific Consumers and Businesses; Estranged Bedfellows; Mind Your Ps; Diffusion of Information; Brand Relationships; Value of the Brand in Asia; Business-to-Business Marketing; CHAPTER 7: The Role of Public Affairs in Asia Pacific; Public Affairs Explained; Direct and Indirect Lobbying; Elements of a Public Affairs Campaign; Role of Government Relations; Why We Need Public Affairs; CHAPTER 8: Managing Issues and Communicating in a Crisis; What Is Issues Management?; Facing a Crisis-The 30:70 EquationCrisis Landmarks The 5Cs; How Asia Used to Think; Sacrificing the Short Term for the Long-Term Benefit; The Three Phases of a Crisis; CHAPTER 9: Talking to Ourselves; Internal and Change Communications; What Difference Will Communication Make?; The Critical Management of Organizational Change; CHAPTER 10: Corporations Taking Responsibility; What is Corporate (Social) Responsibility?; What is at Stake?; The Trust Bank; Three Areas of CSR; Partnership with Public Relations; ''Triple Bottom Line'' Reporting; The Four Principles of PR and CSRCHAPTER 11: The Big Three-Investor Relations, Healthcare Communications, and Technology Communications Investor Relations: Show Me the Money; Treating the Communications Patient; Turning Technospeak into Everyday Talk; CHAPTER 12: The Digital Generation; Everyone's a Hack; Social Media; Meet Joe Blog; Digital Media Tools; Social Media Minefields; Social Networks; Virtual Lifestyles; Resistance is Useless; CHAPTER 13: You'll Never Walk Alone; Toward Integration; PR Comes into Its Own; Revisiting PR as a One-Stop Shop; CHAPTER 14 Measuring Achievement; The ''IOIO'' Model of MeasurementAdvertising Value Equivalency (AVE)Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world's fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It's a "must" read for those interested in public relations careers and those new to the profession; and it's aPublic relationsPacific AreaPublic relationsAsiaPublic relationsPublic relations659.209505.31bcl71.50bclDevereux Mary M1483735Peirson-Smith Anne772260MiAaPQMiAaPQMiAaPQBOOK9910789733503321Public relations in Asia Pacific3702018UNINA01316nas--2200421---450 99000240050020331620240215110629.01724-904X000240050USA01000240050(ALEPH)000240050USA0100024005020050218a20049999km-y0ITAy0103----baita, fre, engITakaz---||||Agri centuriatian international journal of landscape archaeology1 (2004)-Pisa, RomaIstituti Editoriali e Poligrafici Internazionali2004-volumiill.25 cmAnnualeStoria anticaArcheologiaPeriodici930.05ITsalbcISBDCELDES_249900024005002033161200UMAPer X 311 (2004)-Editore correnteSEVITTORIANA9020050218USA011309VITTORIANA9020050218USA011313VITTORIANA9020050218USA011339VITTORIANA9020050218USA011351VITTORIANA9020050218USA011402PATRY9020100614USA011413PATRY9020140328USA011012Agri centuriati1065647UNISA