03157nam 2200757Ia 450 991078948010332120230607232542.03-11-088800-910.1515/9783110888003(CKB)3460000000080982(EBL)935796(OCoLC)843635316(SSID)ssj0000608795(PQKBManifestationID)11423316(PQKBTitleCode)TC0000608795(PQKBWorkID)10607020(PQKB)10768929(MiAaPQ)EBC935796(WaSeSS)Ind00013896(DE-B1597)55878(OCoLC)979734943(DE-B1597)9783110888003(Au-PeEL)EBL935796(CaPaEBR)ebr10598037(EXLCZ)99346000000008098220020731d2002 uy 0engurn|#---|u||utxt $2 rdacontentc $2 rdamediacr $2 rdacarrierPersuasive signs[electronic resource]the semiotics of advertisingby Ron Beasley, Marcel DanesiReprint 2010BerlinNew YorkMouton de Gruyter20021 online resource (208 pages)Approaches to applied semiotics4Description based upon print version of recordPaperback Persuasive Signs 978-3-11-017341-3 Hardcover Persuasive Signs 978-3-11-017340-6 Includes bibliographical references (p. [175]-190) and index.Front matter --Chapter I Advertising as social discourse --Chapter II Creating recognizability for the product --Chapter III Creating textuality --Chapter IV Advertising and culture --Appendix: Exercises for classroom or personal study use --Glossary of technical terms --Works cited and general bibliography --IndexUsing both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.Approaches to Applied Semiotics [AAS]WerbesprachegndWerbebotschaftgndSemiotikgndAdvertisingSigns and symbolsSemioticsWerbespracheWerbebotschaftSemiotikAdvertisingSigns and symbolsSemiotics659.1/01/4QP 632rvkBeasley Ron1945-1465733Danesi Marcel1946-166452MiAaPQMiAaPQMiAaPQBOOK9910789480103321Persuasive signs3675927UNINA