00910cam0 22002651 450 SOBE0005832920180220161539.0883174904820180220d1987 |||||ita|0103 baitaITViaggio in DalmaziaAlberto Fortisa cura di Eva Vianiintroduzione di Gilberto PizzamiglioVeneziaMarsilio1987stampa 1986XXXII, 243 p.ill.28 cmFortis, Alberto <1741-1803>SOBA00016068070271545Viani, EvaSOBA00016069070ITUNISOB20180220RICAUNISOBUNISOB90083110SOBE00058329M 102 Monografia moderna SBNM900CXVIII (118)SI83110acquistoNmenleUNISOBUNISOB20180220161456.020180220161539.0menleViaggio in Dalmazia1729039UNISOB02518nam 2200529 a 450 991078940410332120230725031458.01-60805-249-4(CKB)2670000000099270(EBL)864195(OCoLC)795119918(SSID)ssj0000942206(PQKBManifestationID)11500777(PQKBTitleCode)TC0000942206(PQKBWorkID)10972028(PQKB)11462394(MiAaPQ)EBC864195(Au-PeEL)EBL864195(CaPaEBR)ebr10492629(EXLCZ)99267000000009927020110920d2011 uy 0engur|n|---|||||txtccrPeople, preferences & prices[electronic resource] sequencing the economic genome of the consumer mind /by Eugene Galanter, Howard Moskowitz, Matthias Silcher[Saif Zone, Sharjah, United Arab Emirates] Bentham Science Publishers Ltd.[2011]1 online resource (302 p.)Description based upon print version of record.1-60805-642-2 Includes bibliographical references and index.pt. 1. The basic tools -- pt. 2. Setting the price and going shopping -- pt. 3. Feeling -- pt. 4. The intangibles : living & experiencing -- pt. 5. Buying, investing & protecting -- pt. 6. Systematics and the day after tomorrow.This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives. Behavioral economics is a 'hot new area' of economics and consumer psychology. This book provides a comprehensive guide on consumer research and the types of results required. These approaches are spreading further around the globe, thanks to the work of Dr. Howard Moskowitz, one of the authors of this book, and the incredible succMicroeconomicsPsychological aspectsMicroeconomicsPsychological aspects.338.5019Galanter Eugene48908Moskowitz Howard305876Silcher Matthias953623MiAaPQMiAaPQMiAaPQBOOK9910789404103321People, preferences & prices3707125UNINA