02549nam 2200577 a 450 991078940390332120230725031519.01-283-14331-397866131433101-84816-355-X(CKB)2670000000095710(EBL)731340(OCoLC)738433277(SSID)ssj0000522800(PQKBManifestationID)12150230(PQKBTitleCode)TC0000522800(PQKBWorkID)10538579(PQKB)10091585(MiAaPQ)EBC731340(WSP)0000P625(Au-PeEL)EBL731340(CaPaEBR)ebr10480045(CaONFJC)MIL314331(EXLCZ)99267000000009571020110216d2010 uy 0engur|n|---|||||txtccrGaining momentum[electronic resource] managing the diffusion of innovations /editors, Joe TiddLondon Imperial College Press ;Singapore ;Hackensack, N.J. Distributed by World Scientific Pub.c20101 online resource (448 p.)Series on technology management,0219-9823 ;v. 15Description based upon print version of record.1-84816-354-1 Includes bibliographical references and index.pt. 1. Generic factors influencing the diffusion of innovations -- pt. 2. Sector-specific dynamics of diffusion -- pt. 3. Prediction of future patterns of diffusion.Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of inteSeries on technology management ;v. 15.Diffusion of innovationsDiffusion of innovations.338.064Tidd Joseph1960-144924MiAaPQMiAaPQMiAaPQBOOK9910789403903321Gaining momentum3707123UNINA