00940cam0-22003251i-450-99000262694040332120050324161309.0000262694FED01000262694(Aleph)000262694FED0100026269420030910d1975----km-y0itay50------baitaengITa-------001yy<<L'>>analisi del valoreguida pratica all'applicazione dell'analisi del valore per la riduzione sistematica dei costidi Guido WeillerMilanoFrancoAngeli1975288 p.ill.22 cmAzienda modernaWeiller,Guido105081ITUNINARICAUNIMARCBK9900026269404033216-5-26-TI3911ECAXV H 63493DTEXV I 219DTEECADTEAnalisi del valore432314UNINA05484nam 2200709 a 450 991078895940332120230725052606.01-283-43373-79786613433732981-4340-94-4(CKB)3400000000016306(EBL)840627(OCoLC)858228016(SSID)ssj0000573589(PQKBManifestationID)12207166(PQKBTitleCode)TC0000573589(PQKBWorkID)10544435(PQKB)11063940(MiAaPQ)EBC840627(WSP)00008100(Au-PeEL)EBL840627(CaPaEBR)ebr10524593(CaONFJC)MIL343373(EXLCZ)99340000000001630620110425d2011 uy 0engur|n|---|||||txtccrThe transformation of political communication in China[electronic resource] from propaganda to hegemony /Xiaoling ZhangHackensack, N.J. World Scientificc20111 online resource (248 p.)Series on contemporary China,1793-0847 ;v. 29Description based upon print version of record.981-4340-93-6 Includes bibliographical references and index.Contents; Acknowledgements; List of Tables and Figures; Notes on Abbreviations; Chapter I Introduction; ORGANISATION OF THE BOOK; SEARCHING FOR A NEW ANALYTICAL FRAMEWORK; THEORETICAL FRAMEWORK FOR THIS STUDY; Gramsci's Concept of Hegemony; Applying Gramsci's Concept to the Chinese Context; The Role of the Media in the Construction of Hegemony; METHODOLOGIES; SUMMARY; Chapter II The Chinese Media in Historical Context; LEGACIES FROM MAO'S ERA; THE MEDIA IN POST-MAO CHINA -CONTINUITIES AND CHANGES; Stage One: Marketisation; Stage Two: Conglomeration; Stage Three: Capitalisation; CONCLUSIONChapter III Unleashed Forces at WorkMARKETISATION; GLOBALISATION; ADVANCES IN NEW MEDIA TECHNOLOGIES; CONCLUSION; Chapter IV Managing the Forces to Stay in Power with Legitimacy; STRUCTURE STRENGTHENING TO ENHANCE REGULATION CAPACITIES; HEIGHTENED ATTENTION FROM TOP LEADERS TO THE MOST POPULAR AND INNOVATIVE FORMS; TAKING ADVANTAGE OF NEW MEDIA TECHNOLOGIES; Channel for Accessing Public Opinion; IMPROVING GOVERNANCE; Construction of a Favourable Image; BOLSTERING THE CAPACITY TO WORK WITH THE MEDIA; THE OPERATION OF "MULTIPLE LAYERS OF CENSORSHIP"; Differentiated Control; Self-CensorshipAmbiguous Policies - Creating an Atmosphere of Self-CensorshipRigorous Control Mechanism; Personnel Control and Certification of Journalists; REGULAR CAMPAIGNS AND BIG SCALE OPERATIONS; CONCLUSION; Chapter V Negotiation between the Party-state and Media Organisations; DIFFERENT ACTORS AFFECTING MEDIA POLICY-MAKING; HEGEMONISATION THROUGH BARGAINING AND RECIPROCITY; Media Organisations' Growing Negotiation Powers; SNAPSHOT: NEGOTIATION WITH THE STATE FOR MORE AUTONOMY; Media Construction of the Party-state as a Competent Leader; Media Credibility in Image ConstructionGuidance of Public Opinion, Domestic and InternationalSource of Information for Policy Makers as well as for the Public; Openness, Trust and Stability; Towards a More Relaxed Media Policy; AREAS OF NEGOTIATION; TRUST AND THE LEVEL OF BARGAINING POWER; Organ Media vs. Commercial Media; National vs. Local; State-Owned vs. Private Outlets; Transnational vs. Domestic and Private; CONCLUSION; Chapter VI "Occupying the Commanding Heights"; THE SPRING FESTIVAL GALA PARTY SINCE 1983; Cross Talks and Mini-Dramas; Songs and Dances; Everlasting Themes vs. Changing Events with the TimesNew Values and ConceptsRevamped Confucianism; CURRENT AFFAIRS PROGRAMME AS A BETTER VEHICLE SINCE 1994; The Emergence of "Focus" and Its Coverage of SARS; Selection of Topics; Timing; Level and Degree of Criticism; TECHNOLOGICAL INNOVATIONS FOR THE PROMOTION OF SOFT POWER IN THE 21ST CENTURY; Building Up Technological Capacities; CCTV News: Winning the Hearts and Minds of Foreign Publics; CONCLUSION; Chapter VII Conclusion: Chinese Media Reform between Control, Resistance and Negotiation; The Media, a Causal Factor and an Outcome of Political ChangesBalance between Control, Autonomy and Credibility"This book examines different dynamics such as marketisation, globalisation and new media technologies that have driven the transformation of China's media industry--one of the primary battlegrounds where ideological, social and economic struggles are fought--against the backdrop of the growing tensions between economic growth, globalisation, and political control in China."--Publisher's description.Series on contemporary China ;v. 29.Mass media policyChinaCommunication policyChinaCommunicationPolitical aspectsChinaCommunication in politicsChinaMass media policyCommunication policyCommunicationPolitical aspectsCommunication in politics302.230951Zhang XiaolingDr.900856MiAaPQMiAaPQMiAaPQBOOK9910788959403321The transformation of political communication in China3850245UNINA